The corporate events market has regained momentum, driven by small and micro-scale events. This is shown by the events market overview presented by Venueful, a venue aggregation service dedicated to the corporate events market.
Venueful gathered data on corporate events organised throughout 2024 in the most relevant Brazilian cities. The overview indicates that the business event market has regained strength after a period of strong contraction between 2020 and 2021.
Micro and Small-Scale Events Remain Relevant
The number of events with fewer than 50 participants has increased, confirming the perception that micro events have the ability to deepen connections between participants. Micro events represent nearly a third of business events organised in the country, and those with 50 to 100 people represent 22% of the total.
Events with 100 to 499 participants were still the majority, totalling 36% of events held.
São Paulo Leads the Corporate Events Market
The city of São Paulo continues to hold absolute leadership among the most sought-after Brazilian cities for corporate events. The São Paulo city accounts for 60% of organised events, followed by Rio de Janeiro and Curitiba, with 16% and 11% of organised events, respectively.
The other cities included in the overview, Florianópolis and Belo Horizonte, account for the remaining 13% of the sample.
Christmas Gatherings Return to the Calendar
The overview also mapped event seasonality. The fourth quarter was the period with the highest number of organised events, representing 37% of the total number of events. The figure confirms the resumption of corporate Christmas season parties.
There was a relative balance in the distribution of events in the second and third quarters of 2024. The second quarter had 24%, and the third 28% of events held last year.
About Venueful
Venueful, previously known as Hula Events, is a venue aggregation service for corporate events. Our goal is to present options in a categorised manner and facilitate contact between event organisers and relevant venues in major cities in Brazil and around the world.