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São Paulo transforms in December, with the city taking on an even more intense pace of corporate events. The season of company Christmas parties drives São Paulo's events market, creating high demand for specialised venues and services. Catering companies, hotel function rooms, and event venues report fully booked diaries, particularly during the final fortnight of the year.
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The São Paulo region, houses some of the most important venues in Brazil like the São Paulo Expo, which is the largest coporate event venue in Latin America, plus another half a dozen with the capacity to host mega-events with thousands of participants.
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Thermal comfort has become a requirement for many event organizers. Previously, air conditioning was associated with confined and cold rooms. Now, it has become an essential item in events of all sizes.
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Events held in outdoor spaces are often considered laid-back. However, in recent years, there has been a change in perception. and these venues have become the preference of many organizers.
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Coffee breaks, lunches, dinners and cocktails are important parts of business events as they allow networking among participants. Several venues provide kitchen facilities to better support the event organisers’ catering.
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In large cities like São Paulo, event organisers strive to provide greater convenience for event participants and speakers. For multiple-day events, having both accommodation and the event venue at the same location is a key differentiator when choosing the right site.
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A few venues hosted important corporate events but ended up shutting down recently.
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The city of São Paulo has over 6 million registered vehicles, about 10% of the total fleet of vehicles in Brazil. In light of these figures, it is expected that many attendees and speakers may use their own cars to travel to events, despite the heavy traffic.
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There are hundreds of coworkings in São Paulo that have dedicated spaces for events with varied infrastructure. These spaces can be good options to host events such as presentations, seminars, workshops or meetings.
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Event organizers are in a constant search for spaces to encourage creativity, casualness, and the possibility of holding events outdoors. Rooftops are a great way to combine all these aspects and bring sophistication to the event.
