São Paulo is the business capital of Brazil and the top destination for this type of tourism in the country, attracting nearly 12 million business tourists every year.
This atmosphere consolidated the city as a hub for corporate events in Latin America, and organisers find São Paulo has great infrastructure for hosting events, an engaged audience and good transportation links to get attendees to the events in case they are not based in the city.
The São Paulo region, houses some of the most important venues in Brazil like the São Paulo Expo, which is the largest corporate event venue in Latin America, plus another half a dozen with the capacity to host mega-events with thousands of participants. The largest venues in São Paulo city are concentrated in the North and Southern areas of the city.
If your event is smaller, there is no shortage of venues for events from a few dozen to hundreds of participants. These spaces are often found in business oriented venues or hotels, which offer modular rooms that can be adapted to virtually any size event. These types of venues are scattered throughout the city, and you will find rooms at all price points, from a more budget-friendly on the outskirts of the city to a more sophisticated hotel in an upscale area.
Where to host your business event in São Paulo
People are more drawn to register and attend to events that are closer to their offices, and therefore choosing a venue that is conveniently located within business areas may be a decisive factor for the success of your event. Attendees will be more resistant to come to your event if they know they will have to cross the city as the traffic in São Paulo can be very heavy.
To help you to choose the right area for the event, we will outline here the districts with the highest offices and commercial buildings densities in São Paulo:
- Jardim Paulista
- Campo Belo
- Itaim Bibi
- Pinheiros
- Sé / República
We compiled below a list of the best venues for you to host your event in São Paulo city.
Museu do Futebol
The Football Museum's auditorium and foyer are located in the Pacaembu Stadium and can accommodate small fairs, talks, and presentations. Flexible, the space adapts to any type of event, especially those with a sports theme.
Estádio Paulo Machado de Carvalho
Praça Charles Miller, s/n
Pacaembu
01234-010 - São Paulo
MASP
Host events at one of the most famous tourist attractions in São Paulo. In addition to its renowned exhibitions, MASP (São Paulo Museum of Art) has multipurpose spaces and two auditoriums with fixed seating that are available for hire.
AV Paulista, 1578
Bela Vista
01310-200 - São Paulo
Frei Caneca Convention Center
Located on the upper floors of the shopping mall of the same name, the Frei Caneca Convention Center has a capacity for up to 3,800 seated people, in a total area of more than ten thousand square meters. It offers all the amenities that a shopping mall provides in addition to the infrastructure for conventions, presentations and other events.
Rua Frei Caneca, 569
Consolação
01307-001 - São Paulo
Espaço Cidade Jardim
One of the few venues in São Paulo with an exclusive helipad, the Espaço Cidade Jardim features several rooms with natural lighting and views to the most iconic sights along Marginal Pinheiros.
Avenida Magalhães de Castro, 4800
Jardim Panorama
05676-120 - São Paulo
Denim City São Paulo
Denim City São Paulo is a space dedicated to denim production. Denim City auditorium, which seats up to 300 people, allows brands to host events in a creative environment fully equipped with the necessary infrastructure for lectures, presentations, and other activities.
Rua Casemiro de Abreu, 604
Brás
03013-001 - São Paulo
Milenium Convention Center
Modern convention centre with an excellent location in the South area of São Paulo. It features modular rooms, auditoriums, and foyers that can be hired according to the event's needs. The centre has outdoor spaces such as a veranda and barbecue area, designed for more relaxed moments.
Rua Dr. Bacelar, 1043
Vila Mariana
04026-002 - São Paulo
Casa do Jasmin
The multi-purpose house is located in the heart of Jardim Paulista neighbourhood, and hosts a variety of business and social events in connected and versatile rooms.
Rua José Maria Lisboa 1145
Jardim Paulista
01423-001 - São Paulo
Casa das Caldeiras
It is possible to hold events in a listed building in São Paulo. Casa das Caldeiras can host events for up to 1200 people in its impressive halls with 9-meter ceiling brick walls.
Av. Francisco Matarazzo, 2.000
Água Branca
05001-200 - São Paulo
ARCA
ARCA is a unique space in São Paulo with 9 000 sqm of total area and impressive 16-meter ceiling height. This is a versatile space that gives the organiser the freedom to create here any type of event.
Avenida Manuel Bandeira, 360
Vila Leopoldina
05317-020 - São Paulo
ABES-SP Associação Brasileira de Engenharia Sanitaria e Ambiental - Seção São Paulo
ABES-SP provides rooms for hire for events for up to 100 people. The venue is located next to the Pinheiros Terminal, and offers a well equiped spaces for your event.
Rua Eugênio de Medeiros, 242 - 6º andar
Pinheiros
05425-900 - São Paulo
Sala São Paulo
Sala São Paulo harmoniously blends stunning architectural grandeur with cutting-edge acoustic engineering, establishing itself among the world's most prestigious and best concert halls. Situated near Luz Station, this venue offers various rooms and versatile spaces available for hire.
PRAÇA JÚLIO PRESTES, Nº 16
Campos Elíseos
01218 020 - São Paulo
Fundação Bienal de São Paulo
Considered one of the most important event and exhibition venues in São Paulo, the Fundação Bienal de São Paulo hosts important art and fashion events and other trade fairs. The pavilion was designed by Oscar Niemeyer and can accommodate various installations and layouts.
Parque Ibirapuera
Av. Pedro Álvares Cabral, s/n
Vila Mariana
04094-000 - São Paulo
Expo Center Norte
One of the venues that hosts the most events and trade fairs in São Paulo, Expo Center Norte has several pavilions and a convention centre with 21 modular rooms, ideal for holding events of any size.
Rua José Bernardo Pinto, 333
Vila Guilherme
02055-000 - São Paulo
Transamerica Expo Center
Ideal for trade shows, congresses, and conferences, the Transamerica Expo Center is one of the largest exhibition venues in São Paulo. Seven halls are modular and interconnected, allowing for adaptation to host one or multiple events simultaneously.
Av. Dr. Mário Villas Boas Rodrigues, 387
Santo Amaro
04757-020 - São Paulo
Pinacoteca de São Paulo - Pinacoteca_Estação
Situated just steps from the renowned Pinacoteca de São Paulo, Pinacoteca Estação occupies the historic former Central Warehouse of the Sorocabana Railway. This six-storey cultural venue houses an auditorium, foyer, and an extra room to support events.
Lg. General Osório, 66
Centro
01213-010 - São Paulo
Pinacoteca de São Paulo - Pinacoteca Luz
The Pinacoteca is one of the most visited art museums in the city. In its Neoclassical-style building located in the Luz neighbourhood there are three main spaces that can be hired for events, including an auditorium and two covered courtyards.
Praça da Luz. 2
Bom Retiro
01120-010 - São Paulo
Inovabra
The space was born with innovation in its DNA, combining coworking and spaces that encourage interaction and exchange of experiences. The auditorium has the capacity for 150 guests, but the venue has other spaces for informal gatherings.
Av. Angélica, nº 2529
Bela Vista
01227-200 - São Paulo
Centro Brasileiro Britânico - Edíficio Cultura Inglesa
In this spacious and flexible venue, it is possible to host a wide variety of events, ranging from product launches, exhibitions, and seminars. With sky high ceilings, the Centro Brasileiro Britânico welcomes events of all sizes both in its indoor and outdoor areas.
Rua Ferreira de Araújo,741
Pinheiros
05428-002 - São Paulo
Autódromo de Interlagos
The Autódromo de Interlagos is one of the most important circuits in São Paulo and hosts large sport and cultural events. Covering an area of nearly 1 million square meters, Interlagos can host small to mega business events.
Av. Senador Teotônio Vilela, 261,
Interlagos
04801-010 - São Paulo
Cervejaria Nacional
When was the last time you and your guests went to a party in a brewpub? 500m² distributed on 3 floors (brewery, pub and restaurant) in the Pinheiros' neighborhood.
Av. Pedroso de Morais, 604
Pinheiros
05419-000 - São Paulo
WTC Events Center
Comprised of three large event venues, a theater, and dozens of rooms of different sizes, the WTC Events Center complex is the largest event venue in the Berrini region. The space offers an extensive structure with all the necessary facilities for events of all sizes.
Av. das Nações Unidas, 12.551
Brooklin Novo
04578-903 - São Paulo
Rebouças Convention Center
The Rebouças Convention Center is one of the most centrally located venues in the city that has the capacity to host conferences and exhibitions in its 17,000 square meter area. In addition to being close to the city centre, the space stands out for its large auditorium with a capacity of 1,000 people.
Av. Rebouças, 600
Pinheiros
05402-000 - São Paulo
PRO MAGNO
Situated in the Casa Verde district, the Centro de Eventos PRO MAGNO is suitable for trade shows, congresses, and conferences. The modern facility boasts state-of-the-art technological resources and comprehensive infrastructure designed to provide comfort and convenience for both visitors and event organizers.
Avenida Profª Ida Kolb, 513
Jardim das Laranjeiras
02518-000 - São Paulo