São Paulo is the business capital of Brazil and the top destination for this type of tourism in the country, attracting nearly 12 million business tourists every year.
This atmosphere consolidated the city as a hub for corporate events in Latin America, and organisers find São Paulo has great infrastructure for hosting events, an engaged audience and good transportation links to get attendees to the events in case they are not based in the city.
The São Paulo region, houses some of the most important venues in Brazil like the São Paulo Expo, which is the largest corporate event venue in Latin America, plus another half a dozen with the capacity to host mega-events with thousands of participants. The largest venues in São Paulo city are concentrated in the North and Southern areas of the city.
If your event is smaller, there is no shortage of venues for events from a few dozen to hundreds of participants. These spaces are often found in business oriented venues or hotels, which offer modular rooms that can be adapted to virtually any size event. These types of venues are scattered throughout the city, and you will find rooms at all price points, from a more budget-friendly on the outskirts of the city to a more sophisticated hotel in an upscale area.
Where to host your business event in São Paulo
People are more drawn to register and attend to events that are closer to their offices, and therefore choosing a venue that is conveniently located within business areas may be a decisive factor for the success of your event. Attendees will be more resistant to come to your event if they know they will have to cross the city as the traffic in São Paulo can be very heavy.
To help you to choose the right area for the event, we will outline here the districts with the highest offices and commercial buildings densities in São Paulo:
- Jardim Paulista
- Campo Belo
- Itaim Bibi
- Sé / República
We compiled below a list of the best venues for you to host your event in São Paulo city.
Since opening its doors in 2008, the Football Museum has hosted hundreds of corporate events such as press conferences, product launches, promotional campaigns, internal marketing actions and relationships with business partners, awards, social gatherings, meetings , courses, among others.
Estádio Paulo Machado de Carvalho
Praça Charles Miller, s/n
01234-010 - São Paulo
Hold your event in one of the city's top postcards. Located on Paulista Avenue, MASP is the perfect venue for concerts, shows and corporate events. In addition to the multipurpose areas such as the Mezzanine and MASP Restaurante, the museum has the Small Auditorium with capacity for 80 people and the MASP Auditorium for 374 people, both with fixed seats.
AV Paulista, 1578
01310-200 - São Paulo
Situated within Paulista’s Avenue privileged area, Frei Caneca Convention Center is located on the 4th, 5th and 6th floors of Shopping Frei Caneca. One of the busiest event venues in the city of São Paulo, it has an exposition area of 10.500 m² with capacity to attend up to 3.800 seated people in modular rooms. Frei Caneca Theatre (on the 7th floor) can also be used as a premium auditorium, with capacity to attend 600 seated people.
Rua Frei Caneca, 569
01307-001 - São Paulo
With 400 m² of total area, the house has just been opened by Sofia Carvalhosa for multiple functions: corporate meetings, filming locations, press conferences, workshops, castings, rehearsals, auctions, fashion events, product launches, social events, mini-weddings, balls, pocketshows, training programs, among others.
Rua José Maria Lisboa 1145
01423-001 - São Paulo
The building was restored between 1998-1999 when a new use for the building revitalized it bringing back to the city symbol from its growth – as a special place for social encounter, institutional, cultural and artistic celebration.
Av. Francisco Matarazzo, 2.000
05001-200 - São Paulo
ARCA (ARK, in English) is a symbol of renovation, transformation, protection, rebirth. In a time when the city of São Paulo seeks new solutions, new spaces, ARCA emerges as a venue to hosts the ideas, people and happenings that will transform the city - all under the same roof that once provided shelter to an icon of São Paulo's industrial revolution.
Avenida Manuel Bandeira, 360
05317-020 - São Paulo
The venue comprises the following areas: the Concert Hall, the Main Hall, the Foyer, the Arts Space, the Hall of Arches, the Carlos Gomes Hall, the Camargo Guarnieri Hall and the Great Hall. The Sala São Paulo venue thus offers a wide range of options for hosting cultural and social events. Its specialized technical support team and up-to-the-minute technology guarantee the problem-free staging of high-quality events. Find out more details about the various different venues within the Sala São Paulo.
PRAÇA JÚLIO PRESTES, Nº 16
01218 020 - São Paulo
In order to finance its cultural program within a wide fundraising program, the “Museu da Casa Brasileira” (MCB) rents part of its facilities for hosting corporate events of small and medium size. Premises for the realization of corporate events in the “Museu da Casa Brasileira” are the terrace and the outdoor area of the restaurant.
Av. Brg. Faria Lima, 2705
01451-000 - São Paulo
The MAM infrastructure can be used for personalized events, with exclusive visits to currently showing exhibitions. The restaurant has a view of the Sculpture Garden and has room for 120 for meals or 300 for cocktails. The auditorium has a capacity of 200 and full audiovisual equipment. Holding an event at the MAM makes a direct contribution to the upkeep of the museum
Av. Pedro Alvares Cabral, s/n
04094-000 - São Paulo
With 25 thousand square meters distributed across three floors, plus the Bienal Lounge, the building stands out for its unrivalled location: Ibirapuera Park, the green heart of São Paulo.
Av. Pedro Álvares Cabral, s/n
04094-000 - São Paulo
Pina Estação: As historic as our main building, this is another environment with incredible architecture to welcome its guests, in a building that dates back to 1914. Also located in downtown São Paulo, near Estação da Luz, it is fully equipped to receive coffee breaks, corporate events, cocktail receptions and other activities.
Lg. General Osório, 66
01213-010 - São Paulo
Pina Luz: At the Pinacoteca, your event has a century-old building as a backdrop, featuring beautiful works of art all around, and award-winning architecture. It is the city’s oldest art museum, conveniently located in downtown São Paulo, near the Luz Station (Estação Luz).
Praça da Luz. 2
01120-010 - São Paulo
The complex has a total area of 13.000 m², and houses the Duke of York Auditorium with capacity of 160 seats, three galleries for exhibitions, a library specialized in contemporaneous British reading and information centre about the United Kingdom, rooms for individual or group meetings.
Rua Ferreira de Araújo,741
05428-002 - São Paulo
Besides race competitions, for test-drives sport and car events, the Interlagos Racetrack may also host other events at its assorted areas. Other available spaces and lounges are ideal to work as a reception area, training courses and smaller events. One of the Interlagos advantages is that the areas can be rented part or full time.
Av. Senador Teotônio Vilela, 261,
04801-010 - São Paulo
The WTC Events Center and the Sheraton WTC Hotel São Paulo, together, make the most complete events complex in Latin America. An integral part of WTC São Paulo, The WTC Events Center is located in the Berrini region, 6 km from the Congonhas airport and 36 km away from Guarulhos airport. An area of approximately 12,000 m² divided into more than 60 flexible spaces that can accommodate both large corporate and cultural events or even small events and business meetings.
Av. das Nações Unidas, 12.551
04578-903 - São Paulo